As such, Land Rover assures us it is durable and versatile enough to be at home in a car. “This is a crafted product, but it still performs, it’s still very premium, and it has a lot of attributes that a lot of other materials don’t have,” claims Frascella, adding that the man-made nature of the textile means that it’s easier to work with and easier to control. Land Rover is under no illusion that the Premium Textile offering isn’t for everyone, but it would be wrong to think that the woollen interior isn’t durable and that it’s out of sync with the brand’s rugged off-road image. As an all-new Land Rover, the Velar presented a perfect opportunity to meet these customer demands. “A year before we kicked off the Velar project we had people calling the studio saying ‘I want to buy an Evoque but I don’t want any leather’,” she tells us. It feels robust and warm, but above all, it looks modern and in tune with the Velar’s clean character.Ī lot of that confidence can be put down to the Velar, claims Frascella.
Found on the seat bolsters, headrests and armrests, it strikes an instantly snug tone compared with cold, hard leather. Yet this isn’t its first automotive project Kvadrat supplied interior textiles for BMW’s 2009 Vision EfficientDynamics concept, which previewed the i8.įor the Velar, Kvadrat’s effort is a specially developed woollen and polyester textile called Dapple Grey. Its materials are also used heavily in the fashion world. The Danish firm is more used to supplying materials for high-end hotel furnishings and swish office spaces, and completes thousands of interior design projects each year. “As far as I’m concerned, Kvadrat is the reference in terms of textiles,” Frascella explains. The mapping on this website is provided by external mapping providers and is for general information purposes only.Auto Express was invited along to Kvadrat’s Jutland HQ to see the future of car interiors, and to get an insider’s perspective from Amy Frascella, chief designer for colours and materials at Land Rover.Ĭhallenge Land Rover approached Kvadrat during the Velar’s five-year development process, with a view to creating an interior choice that challenges traditional expectations of what is luxury. Please contact your local authorized Land Rover Retailer for availability and prices. Some vehicles are shown with optional equipment and retailer-fit accessories that may not be available in all markets.
The information, specification, engines and colors on this website are based on European specifications and may vary from market to market and are subject to change without notice. Some features may vary between optional and standard for different model year vehicles. Jaguar Land Rover Limited is constantly seeking ways to improve the specification, design and production of its vehicles, parts, options and/or accessories and alterations take place continually, and we reserve the right to make changes without notice.
Please contact your local authorized Land Rover Retailer for detailed 2022 model year specifications. As a result, available features, options, trim and color schemes may differ from many images shown and therefore you should not rely solely on such images in making purchasing decisions. Until these unique events are resolved, please note that many vehicle images cannot be updated to 2022 model year specifications. Furthermore, the global impact of micro-chip shortages is further affecting launch timings and build specifications, including options and accessories. Due to the COVID-19 pandemic, we have been prevented or delayed in the creation of new images of current model year vehicles. Important note on imagery & specifications. © 2022 Jaguar Land Rover North America, LLC